Velo Icy Cherry 10mg is a tobacco-free nicotine pouch from VELO, delivering 10mg of nicotine per pouch across 20 slim pouches in every can. The Icy Cherry flavour pairs the sweet, succulent taste of ripe cherries with a crisp, cooling finish, made for smoke-free, vapour-free use under the lip. A single can costs AED 30 in Dubai and across the UAE, with a 10-can roll priced at AED 250. The product falls under MoIAT’s ECAS certification requirement for tobacco-free nicotine pouches, effective since July 2025, and sale is restricted to adults 18+.
Velo Icy Cherry 10mg Specifications
| Attribute | Detail |
|---|---|
| Brand | VELO |
| Nicotine Strength | 10mg per pouch (Original) |
| Format | Slim |
| Pouches per Can | 20 |
| Weight per Pouch | 0.70g |
| Flavour Profile | Sweet ripe cherry with a crisp, cooling menthol finish |
| Usage | Oral, tobacco-free, smoke-free, vapour-free |
| Manufacturer | Nicoventures Retail (UK) Limited (BAT) |
| UAE Distribution | BAT Middle East for Trading LLC / Easa Saleh Al Gurg Tobacco LLC |
| Compliance | ECAS certified (MoIAT, tobacco-free nicotine pouches) |
| Price — Single Can | AED 30 |
| Price — Roll of 10 Cans | AED 250 |
Velo Icy Cherry 10mg Flavour
Icy Cherry
- Icy Cherry — sweet, succulent ripe cherry balanced with a crisp, cooling finish for a fruity, refreshing pouch.
This SKU is sold as a single flavour rather than a flavour range. If you want a milder version, check with us about VELO’s 6mg cherry-flavoured options before ordering.
What is Velo Icy Cherry 10mg?
VELO is a nicotine pouch brand from British American Tobacco, sold in the UAE as a tobacco-free, smoke-free alternative to cigarettes and vapes. Icy Cherry 10mg is one of VELO’s Slim-format pouches, designed to sit discreetly under the lip without producing smoke, vapour, or an obvious tobacco smell.
How does it work?
Each pouch contains nicotine held in a small fibre sachet. Placed between the upper lip and gum, the pouch releases nicotine that’s absorbed through the oral tissue — no heating, burning, or device required, and no smoke or vapour is produced at any point.
How long does one Velo Icy Cherry pouch last?
VELO doesn’t publish an official in-mouth duration for this SKU. As general guidance for this flavour, most users keep a pouch in for up to around 30 minutes before the nicotine release noticeably tapers off — treat this as a rough guide rather than a fixed spec, and adjust to your own preference.
Is it legal and compliant in the UAE?
Nicotine pouches are legal for adult use in the UAE. Since 31 July 2025, tobacco-free nicotine pouches sold in the UAE must carry ECAS certification issued under MoIAT‘s conformity assessment scheme. Sale is restricted to adults 18+ under UAE nicotine product regulations — always check the physical ECAS/MoIAT mark on the can itself, and see our Responsible Vaping / Health Disclaimer and Age Restriction Disclaimer for full terms. For the latest official guidance, visit u.ae.
How to buy Velo Icy Cherry 10mg in the UAE from Vape Store Web
Velo Icy Cherry 10mg is priced at AED 30 for a single can, or AED 250 for a roll of 10 cans, with standard 24-hour delivery across all seven emirates — Dubai, Abu Dhabi, Sharjah, Ajman, Ras Al Khaimah, Fujairah, and Umm Al Quwain. Dubai customers can also choose a paid 2-hour express delivery upgrade at checkout. We accept Cash on Delivery, Visa, Mastercard, Maestro, American Express, Chip & PIN, Samsung Pay, Apple Pay, and Google Pay. This product is restricted to customers 18+ — see our Age Restriction Disclaimer. See our Shipping Policy and Delivery Areas for details, or browse the full Nicotine Pouch category.
How does Velo Icy Cherry 10mg compare to ZYN Black Cherry Mini 6mg?
| Attribute | Velo Icy Cherry 10mg | ZYN Black Cherry Mini 6mg |
|---|---|---|
| Nicotine Strength | 10mg per pouch | 6mg per pouch |
| Pouches per Can | 20 | 20 |
| Flavour Profile | Sweet ripe cherry, cooling finish | Cherry with forest berry & vanilla notes |
| Format | Slim | Mini |
| Price (Single Can) | AED 30 | AED 20 |
| Manufacturer | BAT (Nicoventures Retail UK) | Philip Morris Products S.A. |
Both are cherry-flavoured pouches from major tobacco manufacturers, but they’re not a strength-for-strength match — Velo Icy Cherry is a stronger 10mg Slim pouch with a straighter sweet-cherry-and-cooling profile, while ZYN Black Cherry Mini is a lighter 6mg option with added forest berry and vanilla notes, better suited to lighter users.
How to use Velo Icy Cherry 10mg
- Open the can and remove one pouch.
- Place the pouch between your upper lip and gum.
- Press gently to hold it in place.
- Leave it in for up to around 30 minutes, or until the flavour and nicotine sensation fade to your preference.
- Remove and dispose of the used pouch responsibly (see below).
Where to recycle or dispose of it in the UAE
Dispose of used pouches in a regular household waste bin — never flush them down a toilet or drain. Keep both used and unused pouches, and the can itself, well away from children and pets, as nicotine can be harmful if swallowed. Don’t reuse an empty can for food or other storage.
Pros & Cons
Pros
- Tobacco-free and completely smoke- and vapour-free
- Slim, discreet format usable almost anywhere
- No lingering tobacco or smoke odour
- Consistent 10mg dosing per pouch
- Compact can is easy to carry and reseal
Cons
- Contains nicotine, which is addictive
- 10mg Original strength may feel strong for first-time pouch users
- Only available in this Slim format under this SKU, not Mini
- Prolonged use can cause gum or lip irritation in sensitive users
- Not for sale to or use by anyone under 18
Velo Icy Cherry 10mg FAQ
How long does a Velo Icy Cherry 10mg pouch last?
VELO doesn’t publish an official duration for this SKU. As general guidance, most users keep this pouch in for up to around 30 minutes before the sensation fades — this varies by person.
Is 10mg a strong nicotine strength for a pouch?
10mg is VELO’s “Original” strength and sits in the middle of the brand’s range. It’s noticeably stronger than 6mg pouches, so first-time users may prefer starting with a lower strength.
Can Velo Icy Cherry pouches be reused or refilled?
No. Nicotine pouches are single-use — each pouch is discarded after one use and cannot be refilled or reused.
How do I use a nicotine pouch?
Place one pouch between your upper lip and gum, press gently to hold it in place, and leave it for up to around 30 minutes before removing and disposing of it.
How can I tell if my Velo pouches are authentic?
Buy from a licensed UAE retailer, check that the can carries a valid ECAS/MoIAT compliance mark, and confirm the seal is intact and the batch/lot code is legible before use.
Do Velo pouches produce any smoke or vapour?
No. Nicotine pouches are entirely tobacco-free and produce no smoke, vapour, or combustion of any kind — nicotine is absorbed orally through the pouch alone.
Are nicotine pouches legal in Dubai and across the UAE?
Yes, nicotine pouches are legal for adult use across the UAE, including Dubai. Since 31 July 2025, they must carry ECAS certification under MoIAT’s conformity assessment scheme, and sale is restricted to adults 18+.
How does Velo Icy Cherry 10mg compare to ZYN Black Cherry?
Both are cherry-flavoured 20-pouch cans, but they’re not a strength match — Velo Icy Cherry is a stronger 10mg Slim pouch, while ZYN Black Cherry Mini is a lighter 6mg option with added forest berry and vanilla notes.
Are there health or legal risks with nicotine pouches?
Nicotine pouches still deliver nicotine, which is addictive and not risk-free, even though they’re tobacco-, smoke-, and vapour-free. Legally, sale and use in the UAE is restricted to adults 18+, and products must carry valid ECAS/MoIAT certification.
Can tourists bring nicotine pouches into the UAE?
Visitors may generally bring nicotine pouches for personal use within normal customs allowances, but should be prepared to declare them if asked and should confirm current limits with UAE customs before travel.
What is Vape Store Web’s delivery and return policy for nicotine pouches?
We offer 24-hour delivery across all seven emirates, with a paid 2-hour express option in Dubai. See our Shipping Policy and Return Policy pages for full delivery and returns terms.
How should I dispose of used Velo pouches?
Dispose of used pouches in regular household waste — never flush them — and keep both used and unused pouches away from children and pets.
Sources: UAE.S conformity requirements and ECAS certification are administered by the Ministry of Industry and Advanced Technology (moiat.gov.ae); tobacco-free nicotine pouch ECAS certification became mandatory under Cabinet Resolution No. (2) of 2025, effective 31 July 2025. General nicotine product sale and advertising restrictions fall under Federal Law No. 15 of 2009 on Tobacco Control.
Reviewed by Ismail Hossain, Founder & Product Specialist at Vape Store Web. Product details, specifications, and UAE compliance information were checked against the manufacturer listing and current UAE vaping regulations. Last reviewed: .